Ryan Blackmon
ART DIRECTOR/INDUSTRIAL DESIGNER
art director/copy
Spirit airlines
Ryan Blackmon
Alex Neimann
Sofia Coelho
Brandon Hurst
Samantha Serrano
Ethan Vink
Content Creation for Spirit Airlines; the ask was simple, yet challenging. Spirit wants to change the perception of their brand in the eyes of old and new Guests. besides creating the content below for social media and a tackle at a rebrand, we created a Manifesto that speaks to the new Guest being Millennials and Gen Z.
Andrew Martinez
Manifesto Video
Quirky content displaying the infamous yellow plane, ready to take to the sky; all that's missing is the Guest, what're you waiting for?
Cinemagraphs
Thumb-stopping cinemagraphs displaying cities Guests can venture to, and also new route announcements.
facebook carousel
Cinemagraphs second set
Instagram carousels
Carousels to clear the air on fees and transparency with add-ons.
Left: Building a lego spirit plane.
Right: Packing smarter, not harder.
stopmotion videos
emojified photos
Thumb-stopping photography comprised completely of emojis.
Fun 8-bit video
8-bit video
experiential
3 Different ideas for releasing Wifi, and gaining Guests for cooler experiences while flying with Spirit.
Upon researching past logos, we decided to go with the chevron they use to modernize as well as convey forward movement. The chevron appears in the plane redesign and on new bag tags.