Ryan Blackmon
ART DIRECTOR/INDUSTRIAL DESIGNER
Leonardo Fonseca
art director/copy
A Pantene Activation; this experimental pop up lives in the festival setting, promoting new products to aid the "festival queen." The "Coronation Booth"allows women to have a unique crowning process. This process is using Pantene product, along with Stylists, to create braided crowns for clients.
Pantene
Ryan Blackmon
"The crowned look"
"the Booth"
The Coronation booth is a modern, equipped salon with fine
furniture. The Crown styles would be framed for women to decide on.
The braided crowns are specialized with specificities to time. The Crowns are designed to be completed looks within 20 minutes in order to keep everyone on time to shows at the festival.
*Flowers or decor are added for flare/aesthetic.
"Mirror, Mirror on the wall."
Large vanity mirrors and luxurious chairs are exactly what
a queen needs in order to prepare for her crowning.
"Photo-Op!"
After the process is complete, women are given a brief photoshoot to show off their new crowns. Photos can be uploaded straight to Instagram using the hashtag "PanteneQueen."